An accessible guide to finding your first customers or getting to know your own better.
What does the company teach us about doing only one thing, but very well
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The real question is: who said otherwise?
Who said that one cannot change without distorting oneself?
A fanciful and useful technique for creators, entrepreneurs, and companies.
An essential guide to a concept that marketers are obsessed with.
Finally a non-obvious list.
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As did, for example, Lego.
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